One of the biggest problems in today's One Trillion Dollar global legal services industry, is our inability to objectively measure how good a lawyer - not to say a law firm - really is.
It's why law firms mis-price their attorneys and clients struggle to understand what it is they're actually paying for. It's also why younger lawyers are not getting the training they need to reach their full potential.
The market for legal expertise simply isn't transparent enough for rational decision-making, and bad choices are costing lawyers and their clients millions, even billions, of dollars every year.
Once we understood the magnitude of the problem and realized that no-one was better placed than us to do something about it, we set out to create a science-based, technology-enabled, data-driven solution.
After more than two years of calibration tests on lawyers from over 100 of the worlds leading law firms and with the help of a former NASA scientist, we achieved success by combining cutting-edge cognitive science with the latest technology and next-level data analysis.
But it all started with one simple idea: Turn every lawyer's level of expertise into a single, objective number.
That number - which we called a lawyer's M-Score™ - is today bringing a new era of clarity and efficiency to one of the world's most important professions (and soon many more).